Regarding Newsletter 3, Vol. 1, written in early December 2006 regarding the Ford Motor Company mortgaging all of its assets in an effort to over-haul the company. “The end of the dominance of the Model T came as inexpensive Chevrolets began to hit the markets with People began changing their buying habits and were willing indeed to pay more for styling, color and innovative pleasures, which Ford did not offer. The original black Model T was all they offered." "It appears that this is happening again. The foreign market has taken over as they offer cars with longer life, better performance and safety records, and better gas mileage. Ford again has not taken the lead and has continued to sell the same type of automobile to the American public (patterns repeat). "It is not likely that Ford will recover this time”.

Update - In mid-January the Ford Motor Company lost an incredible $12.7 billion in 2006, it was the worse loss in the company’s 103-year history.

Update - February 6, 2007 - Ford to resurrect Taurus introduced in 1985 to help sales. It will get a new, more powerful engine, and cosmetic updates. How about the gas mileage? Isn't that why the American public shifted away to the Asian models to get more fuel-efficient models? Will the new gas gulping vehicle be able to go 300,000 miles like my Camry gave me?

Ford cannot look to the past, to judge if their automobiles will be a success, that has been their pattern in the past and they have failed. If they want to be successful, they cannot continue to sell the same type of automobile to the American public (patterns repeat).

Kerry Theory Newsletters produced twice monthly, on important everyday issues, and the financial world. Contact info@kerrytheory.info